A strong collaboration can lead to growth for Norwegian and Danish enterprises.
A high level of activity and access to new clients with ambitions in the Danish and Norwegian markets are the reasons why FranchiseHub is now expanding to Norway.
FranchiseHub works on development and internationalisation of franchise concepts and recruitment, primarily in Denmark.
Keen interest in Norway
«Many of our Danish clients who we provide internationalisation assistance to often want to expand into nearby markets, like Norway», says Tom Skovbon – CEO of FranchiseHub. «And many of our international clients with brands they would like to establish in Denmark are often also keen to set up shop in Norway. It has therefore been natural for us to offer our services to the Norwegian market, which is particularly exciting for a Norwegian who has lived and worked in Denmark for more than 30 years».
All business is local
«If we are to succeed in the Norwegian market and work professionally on recruitment,» Tom Skovbon continues, «we must have a presence in the market, which is why we have decided to join forces with Dreamwork Retail.» we must have a presence in the market, which is why we have decided to join forces with Dreamwork Retail.
Dreamwork Retail and FranchiseHub will work together on three areas:
Advisory services and the development of new and existing franchise concepts in Norway and Denmark.
Internationalisation – growth through export – where we provide Norwegian and Danish businesses with internationalisation assistance and help them to find qualified partners outside Scandinavia. We actively use our membership of Franchise Pool, a professional network represented in 45 countries, to that end.
Recruitment in the Norwegian and Danish markets – finding the right match, be it a master franchise, or a single or multi-unit franchisee. We help both national and established chains with recruitment and new concepts they would like to launch on the Norwegian and Danish markets.
Looking forward to collaboration
«Dreamwork is excited about gaining access to Danish and international concepts that are looking to set up business in Norway and, not least, about becoming part of an international network with a lot of experience and knowledge of developing franchise concepts,» says Soheil Seyedi from Dreamwork.
Importing and exporting concepts
Already at the very start of the collaboration, Dreamwork has many interesting Danish and international concepts looking to set up business in Norway and is now looking for potential franchisees and engaged individuals who would like to be independent.
When a Norwegian company wants help in connection with development or internationalisation, Dreamwork will be able to draw on the expertise available in FranchiseHub, with its many years’ experience of chain development and internationalisation. It will work directly with FranchiseHub and thus also be able to take advantage of the international FPI network.
Internationally active
Scandinavia is known for its many interesting and dynamic businesses, of all sizes. Scandinavian brands are attractive partners internationally as we have very many good strong concepts, among other things because we are good at innovation and design and have a different approach to running a business, which means we have a lot to offer other markets.
The collaboration can thus contribute to growth in Danish and Norwegian businesses alike.